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Working with Saatchi NYC, for BKWLD, I was tasked with directing a highly interactive showcase of this slick new desktop. I storyboarded, directed, edited, and handled animation - whew. Another rewarding part was the amount of input I was able to have during the interactive concepts. The end product was a Microsite and two spots for online traffic.
Designing for the Lenovo A720 campaign was all about user functionality and app designing know-how. BKWLD drew inspiration for all of the UI design elements by looking at music and video editing software currently used by musicians and modern day creatives.
This site was nominated for a Webby.