Creative Director & Commercial Director
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Amazon Go

Amazon designed the first-ever brick & mortar store to eliminate checkout entirely. With a rapidly approaching launch, they needed a creative partner to introduce it to the world. Under extreme secrecy, we helped Amazon create a launch video that explained the revolutionary concept, gave them credit for their trailblazing tech, and got everyone talking. This was produced through my friends at the agency Bukwild.

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One week. Eleven million views.

Without paying a dollar for media, the video was viewed over 11 million times in the first week, and the story of checkout-free shopping was picked up by news organizations around the world.

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