With the holiday season approaching quickly and some heavy rounds of funding, Cameo set out to do the largest paid media campaign in their 3 year history. The need to really drive ROI but still tackle high level brand perception issues put the brand in a hard place. We set out to help Cameo tackle both issues by creating a flexible messaging system while setting them up to meet their KPI’s with a mid funnel campaign. Also we shipped the campaign in under a month. :)
TVC, OTT & Paid Social
A Purrrrrfect present feat. Carole Baskin, A Holiday Surprise feat. Snoop and a Pep talk feat. Brett Favre. CHANNEL created a series of commercials that touched on some of Cameos most beloved collaborators.
Audio Ads
In addition to TVC and a series of digital video ads, CHANNEL built a series of audio ads highlighting different celebs. Here are just a few.